Try testing these out on your course sales pages: Sales video vs.

It doesnt matter if you have the cheapest price point, or the largest number of lectures.

It doesnt matter if youve hired a professional copywriter, and paid them tens of thousands of dollars to build your landing pages.

It doesnt even matter that you have the absolute best course on the market right now.

Youre not making anywhere near the level of course sales that you could be.

When youve put so much time and energy into creating an awesome product, its natural to want to get it into the hands of as many people as possible.

However, almost all course creators make some common mistakes that severely hinder their ability to acquire new students.

In this article, lets look over these mistakes in more detail, and discuss practical strategies you can use to begin increasing your sales right away.

Youre Not Developing A Content Strategy, And Building Funnels 8.

Youre Not Setting Yourself Up For Future Sales Conclusion Related posts: 1.

You Havent Analyzed Your Potential Buyers Before you even create your course, you should have a pretty clear understanding on who your eventual students will be.

What they care about, what their true problems are, and how much theyre willing to pay to solve those problems.

You should have a clear understanding on what values resonate with them, and the most effective manner to communicate with and teach them.

Far too many course creators base their courses around what they like their learning style, their lecture ideas, even the course topic itself.

Remember, youre not creating a course for yourself, youre creating a course for your audience.

Before you even begin, you should validate your ideas proving that people care about the topic enough to spend money on a course, and researching the most effective ways to deliver the value youre offering.

Some questions to ask yourself include Is the content most effectively taught in text, audio, or video format Should content be taught on a schedule, dripped out over time, or should all of it be given up front Should you include tests, quizzes, or assignments to measure understanding How important is communication with you, the instructor, throughout the process Would it be better to build one comprehensive course, or split it up into multiple smaller courses What price should you offer your course for Try to collect as much data about this upfront.

Look at other competing courses, survey your audience if you have one, and put yourself in the mind of your target consumer.

Youre not doomed, and its still worth testing out some of these ideas when applicable.

Lets move on. 2. Youre Not Running Tests On Your Sales Pages You may have heard about the importance of testing, but are you actually doing it Would you start if you were told that it could increase your sales by 3X or more, with only a few small changes This has been the case for countless others, and it could be for you as well.

Conversion rate optimization is an ongoing process that is never truly complete.

Regardless of how many tests you run, consumer behavior changes as time goes on, which means that even if you build the perfect sales page, it wont stay that way forever.

All major companies continuously test everything they can to help their pages move visitors towards their targets.

Jeff Bezos, CEO of Amazon once said Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.

When it comes to split testing, youll want to start with major changes first those that will have the biggest impact on conversions.

Paying For His Mistakes Read Online